ASDA Seasonal

BOS created identities and designs for packaging across all ASDA's seasonal campaigns and events year on year. This included providing Guideline documents and master brand assets allowing implementation across all touch points

As Head of Artwork my role was to ensure that our Guideline documents and master brand assets met final colour set up and print specifications based on findings from ASDA print trials. The process required working in collaboration with ASDA Print Team and Designer. Final approved files were shared with all relevant stakeholders and Design Agencies

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